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MKTG 300: Principles of Marketing

This research guide was designed for Claudia Barrulas Yefremain's F2020 MKTG 300 Course

Demographic Information

Demographics or demographic data are the characteristics of a human population as used in government, marketing or opinion research or the demographic profiles used in such research.

Commonly-used demographics include sex, race, age, income, disabilities, mobility (in terms of travel time to work or number of vehicles available), educational attainment, homeownership, employment status, and even location.

Distributions of values within a demographic variable, and across households, are both of interest, as well as trends over time.

Specialized Databases for U.S. Data: 

Free Websites for U.S. Data: