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Journalism & Public Relations: JOUR 382


Podcast Toolbox

NPR has put together a toolbox with podcast necessities.

Another TIP: Once you find a source you think you may want to interview, check YouTube to see if they have any videos to give you an idea of voice, context, name pronunciation, etc. 

Finding Academic Experts

Most colleges and universities have online databases of faculty experts. This Google search can help:


Finding advocates

Nonprofit organizations that advocate for an issue can be good sources of background and people to interview. But you still need to evaluate their credibility. Check the About section for their mission or their board of directors to see if they have prominent people serving.

Some search strategies: 

  • Google: Type in: expert YOUR TOPIC OR type in YOUR TOPIC advocacy group
  • Global Newsstream: Check news articles on the topic and look for people interviewed.
  • CQ Researcher: Long reports will include a Contacts section with organization names and websites and their perspective

Background for Stories: Check the "Clips"

Recent Coverage: We have several news databases

Historical News: Try these for stories older than about 25 years.

State & National Research Sources

Listening to the News

These are not searchable archives, but if you know of an interview date you should be able to listen to it. Try a Google search such as: 
Interview COVID Ferrer to find interviews with Dr. Barbara Ferrer, LA County's public health director.

For Latino(a) Sources

Check out the JOUR 450 Research Guide.

Finding Diverse Sources and Tips for Reporting

The Society of Professional Journalists has put together a Toolbox on Diversity Issues to help journalists improve their reporting. Here are a few highlights from the Toolbox as well as from the Poynter Institute, the American Press Institute, and the Women's Media Center.

  • Witness.orgA video-based site dealing with human rights issues

Statistics and Polling Data

An effective approach to finding government statistics on a topic is to use the following search in Google:

Statistics YOUR TOPIC

For example: statistics crime

Other Data Sources:

Math for Journalists

Former Los Angeles Times journalist Robert Niles offers simple explanations of the key types of math calculations and statistical descriptions that journalists are asked to make. 

Land Acknowledgement: We acknowledge the Tongva peoples as the traditional land caretakers of the Los Angeles basin and Southern Channel Islands and are grateful to have the opportunity to work at the sacred site of Puvungna. We pay our respects to the Ancestors, Elders, and our relatives/relations past, present and emerging.