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MKTG 470 Course Guide: Find Articles/Databases

This guide was created for your specfic MKTG 470 class. Please use it when you need research help for the assignments you have in this class.

Articles on a Topic, Company, Industry Etc.

Take a look at the Creating Search Statements tab if you want some hints about creating a good search query. To find articles in a journal, magazine, newspaper or trade publication on a specific topic, company, industry etc use the following databases:

  Databases for Company Information

Databases for Industry Information

Getting the Full Text of an Article

Looking for Full-Text?

This tab below appears in almost all of the Library's research databases like ABI Inform and Business Source Premier. Look for it in the databases you search and click on it to see if the full text of the article is available in another Library database.


For more information on this tab visit our Get it@CSULB FAQ.