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MKTG 470 Course Guide: Quick Tips for Databases

This guide was created for your specfic MKTG 470 class. Please use it when you need research help for the assignments you have in this class.

ABI Inform Complete

ABI Inform Complete is a comprehensive business database with over 3,200 journals covering business and economic conditions, corporate strategies, management techniques, as well as competitive and product information.

  • AND searches for the terms in the same paragraph
  • OR either of the words before or after OR can appear in the article
  • W/# searches for words within the specified number of words from each other (airport W/5 security)truncation symbol * (teen* = teens, teenager, teenagers ...)
  • wildcard symbol ? (globali? =  globalisation or globalization)


IBISWorld Industry Market Research reports covers about 680 U.S. industries written at the 5-digit level of NAICS. Each report contains key statistics, market characteristics, segmentation, industry conditions, performance and outlook. These reports are written by industry specialists.

In addition, this database provides access to 75 global industry reports.The reports offer up-to-date forecasts and analysis with a focus on industry performance in key regions like Europe, the Middle East, Africa and more. Each report consists of 30 to 40 pages of key statistics and analysis on market characteristics, operating conditions, current and historical performance, major industry participants and more.

Access to US reports by keywords or browse the list of industries arranged by NAICS code. The global reports can be browsed or searched by keyword.

Business Source Premier

Business Source Premier offers articles from more than 2,300 journals. In addition, this resource contains company profiles, country reports, SWOT analyses, industry reports, and market research reports.

  • AND in the search requires that all the terms appear in the document
  • OR requires that at least one of the terms appears in the document
  • NOT excludes terms from the document
  • truncation symbol * (teen* = teens, teenager, teenagers ...)
  • wildcard symbol ? (globali?ation = globalisation or globalization)