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Market Research and Consumer Behavior: Getting Started

About This Guide

Market research requires gathering data on a product or service that is for sale on the market; This includes information on costumers, consumers, competition, and the industry in general. The two types of data are primary and secondary information. This research guide will point you towards resources to gather secondary information and also includes resources on how to gather primary information. 

Overviews of Market Research

The following links are encyclopedia entries for quick overviews of Market Research. 

E-Books on Market Research