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MGMT 425 Strategy & Policy (Cummings)

This research guide was designed for Chailin Cummings's F2020 MGMT 425 Course

Specialized Databases for Industry Overviews, Reports, and Analysis

The following databases include expert industry analysis. Each database covers different industries. If you can't find what you're looking for in one database, try another.

Use Statista to find Industry Reports and statistics, and Consumer Reports. The Industry Reports contain key figures on finance, companies, employees, R&D, etc. Furthermore, they include forecasts for the development of a given industry. The exact content depends on the individual industry and country. View this Digital Media Report 2020 on Video Games from Statista

Use IBISWorld to find Industry Market Research Reports and Industry Risk Reports. Each Industry report contains the following: Information About the Industry, Industry at a Glance, Industry Performance, Products & Markets, Competitive Landscape, Major Companies, Operating Conditions, Key Statistics, and Jargon & Glossary. IBISWorld also publishes Industry Risk Rating Reports which measure the difficulty of the operating conditions for every industry in the USA.

Use Business Source Premier to find MarketLine Industry Profiles (including five forces Analysis). Each MarketLine Industry Profile includes the following: Market Value, Market Value Forcast, Catagory Segmentation, Geography Segmentation, Market Rivalry, and Competitive Landscape. 

Use Fitch Connect to find Industry Analysis and Reports, including Market Overviews, Industry Forcast Reports, Regional Reports, Industry Trend Analysis, Industry Risk Analysis, Political Risk Analysis, and SWOT Analysis. Fitch Solutions also frequently publishes Special Reports, which cover important industry updates. 

Use MarketResearch.com to find Industry Market Research Reports. The contents of each report vary depending on the publisher. However, generally, they all include Market Overviews, Market Opportunities, Market Segmentation, and Key Companies. 

Use Mergent Online to find ICB (Industry Classification Benchmark) Industry Reports, ICB Supersector Reports, and Mergent Industry Reports. The ICB Reports include bottom up calculated fundamentals, comparative data, and top member characteristics displayed through a variety of tables and charts. The Mergent Industry Reports content include the following: Current Environment, Industry Profile, Key Points, Key References, Market Trends & Outlook.


Specialized Databases for Industry News and In-Depth Articles

A good way to research industry history, external drivers, and emerging trends is to read news and in-depth articles. The contents of the following databases are updated daily and include thousands of articles from newspapers, magazines, trade journals, and scholarly journals. 

Find articles from the EconomistJournal of Business Ethics, American Economic Review, MIT Sloan Management Review, and more.

Find articles from Black Enterprise, Harvard Business Review, Bloomberg Businessweek, Fortune, Forbes, Inc., Entrepreneur, Adweek, and more.

Find articles from the Wall Street Journal, New York Times, Financial Times, Barron's, and more.