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Marketing Research Guide: Resource Hub

Explore comprehensive resources for marketing students at CSULB. Find databases, articles, books, and more on topics like digital marketing, international marketing, consumer behavior, and more

Databases

Your business librarian has selected the databases linked here as best bets for conducting research related to Marketing. Select "Access Database" to login with your CSULB email and password. If you're not sure what database to use, check out this table of business research databases that will help you decide which one might have the information you need.

Business Source from EBSCO

CSULB email and password required for access

📖 Business Journals
📈 Market Reports
🏭 Industry Reports
💼 Company Profiles
🌏 Country Reports
💪 SWOT

ABI/INFORM from ProQuest

CSULB email and password required for access

📖 Business Journals
📈 Market Reports
🏭 Industry Reports
💼 Company Profiles
🌏 Country Reports
💪 SWOT

PitchBook

CSULB email and password required for access

💼 Company Profiles
📈 Market Reports
🔮 Financial Forecasts
🏆 Competitors
💰 Financial Markets
⭐️ Deals & Investors

Statista

CSULB email and password required for access

📊 Statistics
📈 Market Reports
🏭 Industry Reports
🛒 Consumer Insights
💼 Company Profiles
🚀 Trend Reports

IBISWorld

CSULB email and password required for access

🏭 Industry Reports
🛒 Consumers
⚠️ Risk Rating Reports
♻️ Economic Profiles
💼 Company Profiles
🏆 Competitors

MarketResearch.com

CSULB email and password required for access

📈 Market Reports
🏆 Competitors
🏭 Industry Reports
🛒 Consumers
💪 SWOT
🔮 Financial Forecasts

Trade Publications

Your business librarian has selected these trade publications related to marketing for your exploration. As a student, you have free access to these and thousands of other publications through our library databases. Click on a cover and login with your CSULB email and password to browse a publication.

Advertising Age
marketing news
Customer Relations Magazine
Marketing Dive