Innovation Challenge @ CSULB: Survey Design

Survey Design

Consider these top 5 survey tips to avoid common pitfalls and design a survey that increases the response rate:

1. Limit the number of questions.

• Ask only what is absolutely necessary – the shorter, the better!

2. Ensure that the survey can be completed in under 10 minutes (less is better!).

• Inform participants upfront about the time involved and, if using an online survey, include a progress bar.

3. Consider the ratio of closed- to open-ended questions.

• Closed-ended questions are quicker to answer and participants are more likely to skip open-ended questions if there are too many.

4. Consider mode of delivery.

• Online surveys are easier to complete than paper-based surveys and more efficient for the researcher (most online survey tools offer report generation and analysis features).

5. Don't ask for personal information.

• If necessary, allow participants to "opt-in" for a follow-up by providing the opportunity to share their contact information.

For more information, see: Questionnaire design: How to plan, structure and write survey material for effective market research.