MGMT 425: Strategy & Policy (Batiste)
Internal Analysis
An internal analysis is an exploration of your organization’s competency, cost position, and competitive viability in the marketplace.
Research Tips for Finding Company Information:
- Determine whether the company is public or private.
- Be sure you are researching the official name of the company. Many companies have popular names that may not be listed anywhere. For example, 3M is really Minnesota Mining and Manufacturing.
- If the company name is a common word such as Apple or Amazon and you tend to retrieve articles about rivers (Amazon) or fruit (Apple), try adding in Inc. or Corp. after the name.
- If you are researching a subsidiary, expand your research to include the parent corporation. For example, Google is under its parent company Alphabet.
Databases for Company Profiles
- Mergent Online
Summary company records and EDGAR files for over 11,000 U.S. public corporations and 17,000 non-US public companies.
- Business Source Premier
Contains coverage for more than 2,300 journals covering a wide range of business topics. In addition, the databases includes access to company profiles, country reports, industry reports, market research reports and SWOT analyses.
- IBISWorld
Limited to 30 downloads per session. Covers about 680 U.S. industries written at the 5-digit level of NAICS. Each report contains key statistics, market characteristics, segmentation, industry conditions, performance and outlook. These reports are written by industry specialists. Each report is updated every 4 months.
- ABI/INFORM Complete
A comprehensive business database with over 3,200 journals covering business and economic conditions, corporate strategies, management techniques, as well as competitive and product information. It consists of: ABI Global, ABI Archive, ABI Images, ABI Trade and Industry, Dateline, Business Dissertations, Hoovers, Oxford Research, Wall Street Journal, SnapShots North American, and EIU. Coverage: 1971 to date.
- Value Line Investment Survey Online
Information and advice on approximately 1700 stocks, more than 90 industries, the stock market, and the economy. Provides year-ahead to three- to five-year probable relative price performance, projections of key financial measures, and commentary on current operations and future prospects. Last 5 years worth of stock information.
Allows up to 3 simultaneous users.
