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MGMT 425: Strategy & Policy (Batiste)

This guide will provide tools and resources for industry strategic analysis and access to select top business publications.

Industry Analysis

What is an industry analysis?

The purpose of an industry analysis is to assess the forces that impact doing business in a given marketplace. In this way, the company can determine whether the market is attractive enough to justify launching the particular product being developed. 

Find Industry Overviews, Reports, and Analysis