The purpose of an industry analysis is to assess the forces that impact doing business in a given marketplace. In this way, the company can determine whether the market is attractive enough to justify launching the particular product being developed.
This link opens in a new windowReports that provide an aggregate of a variety of data, mainly statistics. Search for data by industry, political issue, consumerism, companies or countries. The data reports provide sourcing information.
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This link opens in a new windowLimited to 30 downloads per session. Covers about 680 U.S. industries written at the 5-digit level of NAICS. Each report contains key statistics, market characteristics, segmentation, industry conditions, performance and outlook. These reports are written by industry specialists. Each report is updated every 4 months.
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This link opens in a new window This link opens in a new windowContains coverage for more than 2,300 journals covering a wide range of business topics. In addition, the databases includes access to company profiles, country reports, industry reports, market research reports and SWOT analyses.