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MGMT 425: Strategy & Policy (Batiste)

This guide will provide tools and resources for industry strategic analysis and access to select top business publications.

Industry SWOT Analysis 

A SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, or SWOT matrix, is a technique used by businesses and individuals to understand the strengths, weaknesses, opportunities, and threats a company faces within a particular industry. However, a few research firms provide SWOT analysis on an industry level.