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MGMT 425: Strategy & Policy (Batiste)

This guide will provide tools and resources for industry strategic analysis and access to select top business publications.

SWOT Analysis
SWOT is a company-level examination of strengths, weaknesses, opportunities, and threats (SWOT Analysis). 

You can find MarketLine Company Profiles in Business Source Premier. These often contain a SWOT analysis. Watch the video below to learn how to find MarketLine Company Profiles in Business Source Premier (Video does not have sound).

You can find reports from GlobalData in ABI/INFORM Collection. These often contain a SWOT analysis. Watch the video below to learn how to find reports from GlobalData in ABI/INFOM Collection (Video does not have sound).

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