Research Guides: MGMT 425: Batiste Strategy &amp; Policy: SWOT Analysis

SWOT Analysis

SWOT usually is a firm-level analysis of strengths, weaknesses, opportunities, and threats (SWOT Analysis).

Business Source Premier This link opens in a new window
Business Source Premier contains coverage for more than 2,300 journals covering a wide range of business topics. In addition, the databases includes access to company profiles, country reports, industry reports, market research reports and SWOT analyses.

ABI/INFORM Complete This link opens in a new window
ABI/INFORM Complete is a comprehensive business database with over 3,200 journals (over 2,460 full-text titles) covering business and economic conditions, corporate strategies, management techniques, as well as competitive and product information. It consists of: ABI Global, ABI Archive, ABI Images, ABI Trade and Industry, Dateline, Business Dissertations, Hoovers, Oxford Research, Wall Street Journal, SnapShots North American, and EIU.
Coverage: 1971 to date.

IBISWorld This link opens in a new window
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Segment Benchmarking and Company Benchmarking combine to show you how companies stack up in their industry, within their segment and against their peers