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Industry Research Guide: Resource Hub

Explore comprehensive resources for industry research at CSULB. Find databases, articles, books, and more.

Your business librarian has selected the databases linked on this page as best bets for your research. Students get FREE access to these databases through the CSULB Library.

Research Tip: When researching an industry, be aware that there may be different terminology for the same sector. For example, if you're investigating the washing machine industry, you might also find relevant information under terms like 'home appliances,' 'household appliances,' 'consumer appliances,' 'domestic appliances,' 'major appliances,' 'hard goods,' or 'durable goods'.

Research Databases

  • Step 1: Enter an industry's name in the search box.
  • Step 2: The sections "About" and "Industry at a Glance" contain overview-type information.
  • Step 1: Enter an industry's name into a search box. Alternately, you can enter a NAICS code and change 'Select a Field (optional)' to 'IC NAICS Code or Description'.
  • Step 2: Scroll down to 'Search Options'. In the 'Document Type' area, select 'Industry Overview'.
  • Step 3: Press Search.
  • Note - You can use the publication date slider on the left-hand side of the search results page to limit your results to documents published within whatever time period you specify, which should help you find recent documents that discuss trends/projections/forecasts for your industry.
  • Step 1: Select the icon of three horizontal lines toward the top left-hand side of the page.
  • Step 2: Select 'Browse' from the resulting sub-menu.
  • Step 3: Under 'Industry and Market Research' section at the top of the page, select 'Business Monitor International (BMI) Industry Reports' and/or 'First Research'.
  • Step 4: Browse Business Monitor International's Industry Reports by industry or topic as well as by country; you can browse First Research's Industry Reports by industry.
  • Note - Your search results will be sorted alphabetically by title by default. You might want to re-sort them so that the most recent results are listed first.
  • Step 1: Select the 'Industry Analysis' tab toward the top of the database's home page.
  • Step 2: Select 'Reports' on the resulting page and then select 'Mergent Reports'.
  • Step 3: Select the industry for which you would like an industry analysis report. Reports are available for the largest global industries.

Note: When viewing a chart in Statista, be sure to check the Source link for more information about the data set.  The source link will often provide you with insight on additional associations or publications that are focused on your research interest, providing an efficient way to identify next steps for your research.

  • Step 1: Look up an industry report in the search box and select a report.
  • Step 2: Use the left side navigation menu to select 'Key Statistics'.
  • Step 3: Select 'Industry financial ratios'.

Porter's 5 Forces

The Porter's Five Forces model is a standard business tool used to analyze industries. The five forces are threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products or services, and rivalry among existing competitors.

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