MGMT 421: Entrepreneurship and New Venture Creation: Home
This research guide is designed for students in MGMT 421: Entrepreneurship and New Venture Creation, providing research resources tailored to your class assignments.
Hi, I'm Nicollette, your Business & Economics librarian at CSULB. I've selected these resources as the best bets for your research in this class. As a CSULB student, you have FREE access to hundreds of databases and thousands of publications through the library. Need help? You can book a Zoom consultation or email me using the profile box on this page. For urgent questions, use the library's 24/7 chat to speak with a librarian. Select a database or publication below to start your search!
Explore Databases
IBISWorld
Best for when you need to research the competitive landscape of an industry or company.
MarketResearch.com
Best for when you need in-depth analyst research reports on markets and consumers.
Business Source
Best for when you need peer-reviewed articles or want to understand the strategic position of a specific company.
ABI/INFORM
Best for when you need peer-reviewed articles or trending business news.
Statista
Best for when you need visual data and broad statistics to support your presentations or reports.
Data Axle
Best for when you need local business information to create a marketing list or conduct a local market analysis.
