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Industry Research Guide: Porter's 5 Forces

The Porter's Five Forces model is a standard business tool used to analyze industries. The five forces are threat of new entrants, bargaining power of suppliers, bargaining power of buyers, threat of substitute products or services, and rivalry among existing competitors


Example: "I want a report that discusses Michael Porter's Five Forces and how they relate to the cell phone industry."
  • Step 1: Type mobile phones into the first box.
  • Step 2: Type united states into the second box.
  • Step 3: Scroll down to Publication Type and select Industry Profile.
  • Step 4: Click Search.
  • Step 5: The report titled Mobile Phones Industry: The United States from the company MarketLine will have a five forces analysis.