Skip to Main Content

Industry Research

About Porter's 5 Forces

The Porter's Five Forces model is a standard business tool used to analyze industries. The five forces are:

  • Threat of New Entrants
  • Bargaining Power of Suppliers
  • Bargaining Power of Buyers
  • Threat of Substitute Products or Services
  • Rivalry Among Existing Competitors

Finding Information for 5 Forces Analysis

You can find information to conduct a 5 Forces analysis in the following databases:

Industry, company, product, and market information can be found in business periodicals and journals, business newsletters, and other news sources.  Articles in these publications supplement the information found in specialized business resources.

IBIS World

Business Source Premier

Example: I want a report that discusses Michael Porter's Five Forces and how they relate to the cell phone industry.

  • Type mobile phones into the first box
  • Type united states into the second box
  • Scroll down to Publication Type and select Industry Profile
  • Click Search
  • The report titled Mobile Phones Industry: the United States from the company MarketLine will have a five forces analysis
  • Tip: this analysis is very brief and other resources may be necessary to complete your 5 forces analysis