CAFF 427 Consumer Dynamics
For the Commercial/Ad Assignment, locate a commercial for analysis at ISpot.TV/browse
Or
2. Search the Following Databases for Ad / Commercial Analysis Information
Try OneSearch
Or, the following Databases below:
Begin with the [MARKETING TECHNIQUE USED] AND [YOUR INDUSTRY TOPIC]
Target market or audience techniques:
(target market OR target audience) AND (advertising OR marketing) AND YOUR INDUSTRY TOPIC
Social responsibility techniques:
"social responsibility" AND (advertising OR marketing) AND (food OR beverage)
Persuasive techniques:
(persuasion OR persuasive) AND (advertising OR marketing) AND (travel OR tourism)
Diversity and inclusion techniques:
"diversity and inclusion" AND (advertising OR marketing) AND (beauty OR fashion)
Cultural influences techniques:
(cultural OR culture) AND (advertising OR marketing) AND (food OR beverage)
Influence marketing techniques:
Influencer AND (advertising OR marketing) AND (travel OR tourism)
How to Cite an Ad in APA
The following information outlines how to give proper credit to the creative author/agency responsible for the ad (download pdf of examples below).
Cite an Ad from ISpot.TV
The name of the agency is listed in the author position, the year the ad/commercial was published, the title of the ad/commercial, also include the format by writing [Video] immediately after the title, and the full web address where the video can be found in iSpot. In iSpot locate the citation information below the thumbnail of the video.
Examples:
When there is a single agency (author)
Deutsch Inc. (2020). Perks: Delivery Dance [Video]. https://www.ispot.tv/ad/t5TI/grubhub-perks-
delivery-dance-song-by-bomba-estereo
When there are multiple agencies (authors)
Berlin Cameron United, Wongdoody & Initiative. (n.d.). A Low Price for Everybody [Video].
https://www.ispot.tv/ad/qVQp/amazon-a-low-price-for-everybody
Cite an ad from YouTube
The uploader's name is listed in the author position, the publication date includes the year, month & day, the video was uploaded to YouTube, the title of the video, also include the format by writing [Video] immediately after the title, specify the platform - YouTube, and the full web address where the video can be found.
Example:
Dunkin' (2024, February 11). The DunKings [Video]. YouTube. https://youtu.be/Ve2miT5iF2M?
Find Statistics and Public Opionion
Simple strategy for finding government statistics:
Go to Google--Type: statistics [topic] site:.gov
Use the Following Databases to Find Company Information