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MKTG 300: Principles of Marketing

This research guide was designed for Claudia Barrulas Yefremain's F2020 MKTG 300 Course

Psychographic Data/ Consumer Behavior 

You can think of demographics as providing information about who your consumers are, and psychographics providing the why they purchase things.

There are many resources available to help you learn about consumers and their behaviors, attitudes, and opinions.

Specialized Databases for Consumer Behavior Reports: 

Free Websites for Consumer Behavior Reports: 

Specialized Databases for Public Opinion Research:

Free Websites for Public Opinion Surveys: