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MKTG 300: Principles of Marketing

This research guide was designed for Claudia Barrulas Yefremain's F2020 MKTG 300 Course

Industry Ratios

Financial ratios are often used to compare a company against an industry average or other companies in order to benchmark or measure a company’s performance. Industry ratios are often useful when creating the financial components of a business plan. 

When looking for Industry Ratios it is important to know about and use the SIC/NAICS codes. Why? If you know the industry code, you can easily identify your industry's ratios within each of the recommended resources listed below. Click here to learn more about SIC/NAICS Codes.

Specialized Databases for Industry Ratios:

For a helpful tutorial that explains how to use the RMA eStatement Studies database, click the following link: E-Statement Studies Tutorial 

Find Key Rations and Industry Financial Ratios in each report under the Industry Statistics section. 

From Mergent, you can run an advanced search by the same NAICS codes as the company you are researching, then run a comparison report or use the "Competitors" tab in Mergent to select companies and build a list of competitors to compare their ratios.

Includes ratios for more than 90 industries. Look for "Value Line Featured Lists" in the middle of the screen and choose an industry from the drop-down menu under "Industry Screens". Value Line Company Reports are available for 1,700 publicly traded companies. Data is updated quarterly with a 10-year statistical history available.