MGMT 647: Seminar in Strategic Management

Competitor Analysis

The easiest way to think about your industry is to think about who your competitors are. For example, if you’re starting a restaurant, your competition is other restaurants. Think about the key players in your industry. Who are the key companies or businesses in your industry? Who are the biggest businesses in the industry and what are the core products and services that they sell? What are their business models?

From: Industry Research Versus Market Research: What’s the Difference