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MGMT 647: Seminar in Strategic Management

This research guide was designed for Melanie Batiste's Sp2021 MGMT 647 Course

Internal Analysis

An internal analysis is an exploration of your organization’s competency, cost position, and competitive viability in the marketplace.

Research Tips for Finding Company Information: 

  • Determine whether the company is public or private.
  • Be sure you are researching the official name of the company. Many companies have popular names that may not be listed anywhere. For example, 3M is really Minnesota Mining and Manufacturing.
  • If the company name is a common word such as Apple or Amazon and you tend to retrieve articles about rivers (Amazon) or fruit (Apple), try adding in Inc. or Corp. after the name. 
  • If you are researching a subsidiary, expand your research to include the parent corporation. For example, Google is under its parent company Alphabet. 

Find Company Profiles