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MGMT 647: Seminar in Strategic Management

Internal Analysis

An internal analysis is an exploration of your organization’s competency, cost position, and competitive viability in the marketplace.

Research Tips for Finding Company Information: 

  • Determine whether the company is public or private.
  • Be sure you are researching the official name of the company. Many companies have popular names that may not be listed anywhere. For example, 3M is really Minnesota Mining and Manufacturing.
  • If the company name is a common word such as Apple or Amazon and you tend to retrieve articles about rivers (Amazon) or fruit (Apple), try adding in Inc. or Corp. after the name. 
  • If you are researching a subsidiary, expand your research to include the parent corporation. For example, Google is under its parent company Alphabet. 

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