MGMT 647: Seminar in Strategic Management

Internal Analysis

An internal analysis is an exploration of your organization’s competency, cost position, and competitive viability in the marketplace.

Research Tips for Finding Company Information: 

• Determine whether the company is public or private.
• Be sure you are researching the official name of the company. Many companies have popular names that may not be listed anywhere. For example, 3M is really Minnesota Mining and Manufacturing.
• If the company name is a common word such as Apple or Amazon and you tend to retrieve articles about rivers (Amazon) or fruit (Apple), try adding in Inc. or Corp. after the name. 
• If you are researching a subsidiary, expand your research to include the parent corporation. For example, Google is under its parent company Alphabet.