Research Guides: MGMT 647: Seminar in Strategic Management: Market Share Data

Market Share Data

Market share is the percentage of sales (by value or volume) that a brand or company has for a specific product or category.

Note: Market share calculations can range from specific products (i.e. Vanilla flavored ready-to-drink iced coffee) to extremely broad industries (i.e. food and beverage). Be sure you are aware of which industry segment(s) a report includes.

Below is an image from IBIS World (an industry database) that shows the market share of the Car and Automobile Manufacturing Industry report:

Find Market Share Data

IBISWorld This link opens in a new window Limited to 30 downloads per session.  Covers about 680 U.S. industries written at the 5-digit level of NAICS. Each report contains key statistics, market characteristics, segmentation, industry conditions, performance and outlook. These reports are written by industry specialists. Each report is updated every 4 months.
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Business Source Premier This link opens in a new window Contains coverage for more than 2,300 journals covering a wide range of business topics. In addition, the databases includes access to company profiles, country reports, industry reports, market research reports and SWOT analyses.
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MarketResearch.com This link opens in a new window Full-text service of market research reports on many topics. Includes more than 40,000 market intelligence publications from 350 publishers worldwide.
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Statista This link opens in a new window Reports that provide an aggregate of a variety of data, mainly statistics. Search for data by industry, political issue, consumerism, companies or countries. The data reports provide sourcing information.
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