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MGMT 647: Seminar in Strategic Management

This research guide was designed for Melanie Batiste's Sp2021 MGMT 647 Course

Market Share Data

Market share is the percentage of sales (by value or volume) that a brand or company has for a specific product or category.

Note: Market share calculations can range from specific products (i.e. Vanilla flavored ready-to-drink iced coffee) to extremely broad industries (i.e. food and beverage). Be sure you are aware of which industry segment(s) a report includes.

Below is an image from IBIS World (an industry database) that shows the market share of the Car and Automobile Manufacturing Industry report:

image from IBIS World (an industry database) that shows the market share of the Car and Automobile Manufacturing Industry report.

Find Market Share Data