Business Source Premier This link opens in a new window
Step 1: At the Advanced Search screen, type in the name of a company (e.g., Bank of America) in the first search box and click the Search button. NOTE: You can select CO Company Entity from the adjacent Select a Field (optional) drop-down menu for more precise results.
Step 2: In search results, go to the Refine Results panel (on the left) and under Source Types select SWOT Analysis (if available).
Step 3: In the Search Results list, click on the PDF Full-Text link to view the desired SWOT analysis.
Step 4: Scroll through the profile to view and read the SWOT Analysis for that company. Use the output options (download, email, print, export, etc.) to save the document.