Research Guides: MGMT 647: Seminar in Strategic Management: Industry Overviews

Industry Analysis

The purpose of an industry analysis is to assess the forces that impact doing business in a given marketplace. In this way, the company can determine whether the market is attractive enough to justify launching the particular product being developed.

Find Industry Overviews, Reports, and Analysis

Statista This link opens in a new window
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Use Statista to find Industry Reports and statistics, and Consumer Reports. The Industry Reports contain key figures on finance, companies, employees, R&D, etc. Furthermore, they include forecasts for the development of a given industry. The exact content depends on the individual industry and country.
IBISWorld This link opens in a new window
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Use IBISWorld to find Industry Market Research Reports and Industry Risk Reports. Each Industry report contains the following: Information About the Industry, Industry at a Glance, Industry Performance, Products & Markets, Competitive Landscape, Major Companies, Operating Conditions, Key Statistics, and Jargon & Glossary. IBISWorld also publishes Industry Risk Rating Reports which measure the difficulty of the operating conditions for every industry in the USA.
MarketResearch.com This link opens in a new window
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Use MarketResearch.com to find Industry Market Research Reports. The contents of each report vary depending on the publisher. However, generally, they all include Market Overviews, Market Opportunities, Market Segmentation, and Key Companies.
Business Source Premier This link opens in a new window
Use Business Source Premier to find MarketLine Industry Profiles (including five forces analysis). Each MarketLine Industry Profile includes the following: Market Value, Market Value Forcast, Catagory Segmentation, Geography Segmentation, Market Rivalry, and Competitive Landscape.