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MGMT 647: Seminar in Strategic Management

This research guide was designed for Melanie Batiste's Sp2021 MGMT 647 Course

Industry Analysis

The purpose of an industry analysis is to assess the forces that impact doing business in a given marketplace. In this way, the company can determine whether the market is attractive enough to justify launching the particular product being developed. 

Find Industry Overviews, Reports, and Analysis