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MKTG 494: Marketing Management (Retired)

This guide is created for Diana Sifford's MKTG 494: Marketing Management Class

Databases for Industry Overviews

  • IBISWorld Industry Research Reports include Industry at a Glance, Industry Performance, Products & Markets, Operating Conditions, and Key Statistics. 
  • Use Business Source Premier to find MarketLine Industry Profiles (including five forces analysis).
  • To find MarketLine Industry Profiles enter the (industry name) and (MarketLine industry profile) in the search boxes. 
  • Use Statista Industry Reports to find industry data and statistics.
  • Search for industry reports by going to the industry tab or search by company name or ticker symbol.