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MKTG 494: Marketing Management

This guide is created for Diana Sifford's MKTG 494: Marketing Management Class

Databases for Market Analysis

MarketResearch.com This link opens in a new window Full-text service of market research reports on many topics. Includes more than 40,000 market intelligence publications from 350 publishers worldwide.
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Use MarketResearch.com to find Industry Market Research Reports
The contents of each report vary depending on the publisher.
Generally, they all include Market Overviews, Market Opportunities, Market Segmentation, and Key Companies.

Statista This link opens in a new window
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Search Statista's Industry Reports to find market overviews

Business Source Premier This link opens in a new window

Each MarketLine Industry Profile includes the following: Market Value, Market Value Forcast, Catagory Segmentation, Geography Segmentation, Market Rivalry, and Competitive Landscape

Fitch Connect This link opens in a new window Covers up to 175 markets worldwide. It provides daily alerts and news stories, country risk ratings, economic analyses and forecasts. It also contains market research and forecast reports covering about 14 industries in 55 countries and a database of thousands of multinational companies.
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Industry Forecast Reports contain a market overview