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MKTG 494: Marketing Management (Retired)

This guide is created for Diana Sifford's MKTG 494: Marketing Management Class

Databases for Market Analysis

  • Use to find Industry Market Research Reports
  • The contents of each report vary depending on the publisher.
  • Generally, they all include Market Overviews, Market Opportunities, Market Segmentation, and Key Companies.
  • Search Statista's Industry Reports to find market overviews
  • Each MarketLine Industry Profile includes the following: Market Value, Market Value Forcast, Catagory Segmentation, Geography Segmentation, Market Rivalry, and Competitive Landscape
  • Industry Forecast Reports contain a market overview