Research Guides: MKTG 494: Marketing Management : Find Industry Analysis

Databases for Industry Analysis

Business Source Premier This link opens in a new window Business Source Premier contains coverage for more than 2,300 journals covering a wide range of business topics. In addition, the databases includes access to company profiles, country reports, industry reports, market research reports and SWOT analyses.

Provides the following industry analysis reports:

IBISWorld This link opens in a new window Limited to 30 downloads per session. IBISWorld Industry Market Research reports covers about 680 U.S. industries written at the 5-digit level of NAICS. Each report contains key statistics, market characteristics, segmentation, industry conditions, performance and outlook. These reports are written by industry specialists. Each report is updated every 4 months.
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Provides the following industry analysis reports:

Fitch Connect This link opens in a new window Covers up to 175 markets worldwide. It provides daily alerts and news stories, country risk ratings, economic analyses and forecasts. It also contains market research and forecast reports covering about 14 industries in 55 countries and a database of thousands of multinational companies.
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Provides the following industry analysis reports:

Industry Trend Analysis updated daily
Political Risk Analysis updated daily
Economic Analysis updated daily
Industry Risk/Reward Index
Industry Forecasts Reports with SWOT analysis, industry forecasts, and risk/rewards index
Industry Insights Reports updated montlhy
Special Reports updated daily
SWOT Analysis

Statista This link opens in a new window Reports that provide an aggregate of a variety of data, mainly statistics. Search for data by industry, political issue, consumerism, companies or countries. The data reports provide sourcing information.
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Provides the following industry analysis reports: