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MKTG 494: Marketing Management (Retired)

This guide is created for Diana Sifford's MKTG 494: Marketing Management Class

Databases for Industry Analysis

Provides the following industry analysis reports: 

  • MarkeLine Industry Reports with Five Forces Analysis 

Provides the following industry analysis reports: 

  • Industry Report with SWOT Analysis and Forecasts 
  • Industry Risk Rating Reports 

Provides the following industry analysis reports: 

  • Industry Trend Analysis updated daily 
  • Political Risk Analysis updated daily 
  • Economic Analysis updated daily 
  • Industry Risk/Reward Index
  • Industry Forecasts Reports with SWOT analysis, industry forecasts, and risk/rewards index
  • Industry Insights Reports updated montlhy 
  • Special Reports updated daily
  • SWOT Analysis 

Provides the following industry analysis reports: 

  • Industry Reports with insights, forecasts, and trends 
  • Digital & Trend Reports