Research Guides: MKTG 494: Marketing Management : Research Consumer Demographics &amp; Geographics

Define Consumer Demographics & Geographics

Consumer demographics can include your customer's age, race, gender, income, marital status, education level, family size, occupation, religion, geographic location, and more.

Geographic Segmentation- Segmenting by country, region, city, urban, rural, or another geographic basis.
Demographic Segmentation- Segmenting based on identifiable population characteristics, such as age, gender, income, education, ethnicity, occupation, marital status, and so on.

Find consumer demographic and geographic data in analyst reports and government statistic sources, and using online mapping tools.

Databases for CONSUMER DEMOGRAPHIC & GEOGRAPHIC analysis, DATA and statistics

Statista This link opens in a new window
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Use Statista's Consumer Reports to find consumer demographics or search for demographic and geographic statistics and data.
MarketResearch.com This link opens in a new window
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Use the search box to look for demographic and geographic statistics and data.
Policy Map This link opens in a new window
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Create maps, tables, and reports with PolicyMap an online mapping tool with data on demographics, real estate, health, jobs and more in communities across the United States.
Statistical Abstract of the United States This link opens in a new window
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These publications provide a statistical portrait of the social, political, demographic, and economic conditions of the U.S.