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MKTG 494: Marketing Management (Retired)

This guide is created for Diana Sifford's MKTG 494: Marketing Management Class

Define Consumer Demographics & Geographics

Consumer demographics can include your customer's age, race, gender, income, marital status, education level, family size, occupation, religion, geographic location, and more. 

  • Geographic Segmentation- Segmenting by country, region, city, urban, rural, or another geographic basis.
  • Demographic Segmentation- Segmenting based on identifiable population characteristics, such as age, gender, income, education, ethnicity, occupation, marital status, and so on.

Find consumer demographic and geographic data in analyst reports and government statistic sources, and using online mapping tools.

Databases for CONSUMER DEMOGRAPHIC & GEOGRAPHIC analysis, DATA and statistics