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Marketing Research Guide: Resource Hub

Explore comprehensive resources for marketing students at CSULB. Find databases, articles, books, and more on topics like digital marketing, international marketing, consumer behavior, and more

About this guide

Your business librarian has selected the databases linked on this page as best bets for your research. Students get FREE access to these databases through the CSULB Library.

Research Databases 🔎

IBISWorld ↗️

Industry & company reports

MarketResearch.com

MarketResearch.com ↗️

Market & consumer research reports

EBSCO Business Source Premier

Business Source ↗️

Articles on business topics

ABI/INFORM Collection

ABI/INFORM ↗️

Articles & trending business news

Select Trade Publications 💼

Adweek Magazine

Advertising Age Magazine

Marketing News Magazine

Customer Relations Magazine

Select Academic Journals 🎓

Journal of Marketing

Journal of Marketing Research

Marketing Science

Journal of Marketing Theory and Practice

Select Encyclopedias and Dictionaries 📚

Oxford Dictionary of Marketing

Oxford Dictionary of Business Research Methods

Business Plan Handbook

International Dictionary of Company Histories

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Nicollette Brant

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Subjects: Accountancy, AL$ Course Materials Integration Program, Business, Business Law, Economics, Finance, Graduate Business Administration, Human Resources Management, Information Systems, Management, Marketing, Supply Chain Management

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