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Marketing Research Guide: Resource Hub

Explore comprehensive resources for marketing students at CSULB. Find databases, articles, books, and more on topics like digital marketing, international marketing, consumer behavior, and more

Your business librarian has selected the databases linked on this page as best bets for your research. Students get FREE access to these databases through the CSULB Library.

Select Databases for Marketing

IBIS World

IBISWorld

Industry and company reports for external analysis.

MarketResearch.com

MarketResearch.com

Analyst research reports on markets and consumers.

EBSCO Business Source Premier

Business Source

Peer-reviewed articles on business topics.

ABI/INFORM Collection

ABI/INFORM

Peer-reviewed articles and trending business news.

Select Trade Publications for Marketing

Adweek Magazine
Advertising Age Magazine
Marketing News Magazine
Customer Relations Magazine

Select Academic Journals for Marketing

Journal of Marketing
Journal of Marketing Research
Marketing Science
Journal of Marketing Theory and Practice

Select Encyclopedias and Dictionaries for Marketing

Oxford Dictionary of Marketing
Oxford Dictionary of Business Research Methods
Business Plan Handbook
International Dictionary of Company Histories

More Guides for Business Research

Business & Economics Librarian

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