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Marketing Research Guide: Resource Hub

Explore comprehensive resources for marketing students at CSULB. Find databases, articles, books, and more on topics like digital marketing, international marketing, consumer behavior, and more

Your business librarian has selected the databases linked on this page as best bets for your research. Students get FREE access to these databases through the CSULB Library.

Select Databases for Marketing

IBISWorld

Industry and company reports for external analysis.

MarketResearch.com

MarketResearch.com

Analyst research reports on markets and consumers.

EBSCO Business Source Premier

Business Source

Peer-reviewed articles on business topics.

ABI/INFORM Collection

ABI/INFORM

Peer-reviewed articles and trending business news.

Select Trade Publications for Marketing

Adweek Magazine

Advertising Age Magazine

Marketing News Magazine

Customer Relations Magazine

Select Academic Journals for Marketing

Journal of Marketing

Journal of Marketing Research

Marketing Science

Journal of Marketing Theory and Practice

Select Encyclopedias and Dictionaries for Marketing

Oxford Dictionary of Marketing

Oxford Dictionary of Business Research Methods

Business Plan Handbook

International Dictionary of Company Histories

Business & Economics Librarian

Nicollette Brant

she/her/hers

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Subjects: Accountancy, AL$ Course Materials Integration Program, Business, Business Law, Economics, Finance, Graduate Business Administration, Human Resources Management, Information Systems, Management, Marketing, Supply Chain Management