Skip to Main Content
Library Homepage

Marketing Research Guide: Resource Hub

Explore comprehensive resources for marketing students at CSULB. Find databases, articles, books, and more on topics like digital marketing, international marketing, consumer behavior, and more

Your business librarian has selected the databases linked on this page as best bets for your research. Students get FREE access to these databases through the CSULB Library.

Select Databases for Marketing

IBIS World

IBISWorld

Industry and company reports for external analysis.

MarketResearch.com

MarketResearch.com

Analyst research reports on markets and consumers.

EBSCO Business Source Premier

Business Source

Peer-reviewed articles on business topics.

ABI/INFORM Collection

ABI/INFORM

Peer-reviewed articles and trending business news.

Statista

Statista

Data and statistics on industries, companies, and consumers.

Data Axle Reference Solutions

Data Axle

Company directory for local market analysis. 

Social Explorer

Provides thousands of interactive and downloadable data maps, charts, and reports with built-in data indicators related to demographic, economy, health, politics, crime, and environmental information in the USA.

Policy Map

Create maps, tables, and reports with PolicyMap an online mapping tool with data on demographics, real estate, health, jobs and more in communities across the United States.

iPOLL

U.S. sampling of registered voters on public opinions. Find aggregated question-level data and other survey data only at the national level.

Select Trade Publications for Marketing

Adweek Magazine
Advertising Age Magazine
Marketing News Magazine
Customer Relations Magazine
Marketing Dive Magazine

Select Academic Journals for Marketing

Journal of Marketing
Journal of Marketing Research
Marketing Science
Journal of Marketing Theory and Practice
Journal of the Academy of Marketing Science

Select Encyclopedias and Dictionaries for Marketing

Oxford Dictionary of Marketing
Oxford Dictionary of Business Research Methods
Business Plan Handbook
International Dictionary of Company Histories
Encyclopedia of Major Marketing Strategies
Encyclopedia of American Industires
Market Share Reporter

More Guides for Business Research

Business & Economics Librarian

Profile Photo
Nicollette Brant
she/her/hers